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This Is The First Pitch Deck Foursquare Ever Showed Investors

Foursquare pitch deck

Photo: Dennis Crowley

Foursquare is one of the biggest, buzziest startups in New York.Scratch that — anywhere.

The local check-in startup raised $50 million this past summer from Andreessen Horowitz and Spark Capital. It recently reached 15 million downloads and it has been rolling out tons of new features including Lists and Radar.

Foursquare has come a long way in two years. What started as a self-proclaimed “part friend-finder, part social city-guide, part social-game” has become a $600 million company.

We asked cofounder Dennis Crowley for a copy of his original pitch deck so other entrepreneurs could see what Foursquare looked like in its early days. Crowley obliged and sent us a deck from July 6, 2009 — three months after Foursquare’s debut at SXSW and two months before funding talks “really kicked up.”

“Decks don’t have to be super formal,” says Crowley. “It’s OK to stray from the ‘business school 10-slide pitch deck template.”

For another original pitch deck check out:

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