Considering the title, the Seth Rogen, James Franco, and Jonah Hill-starring movie is an ironic choice.
The final transaction took place at 11 p.m. on Nov. 9 in Hawaii.
Blockbuster employees tweeted the news yesterday to the chain’s mere 22,681 followers:
The Wrap joked the Blockbuster employees are smiling so widely in the picture because they “were moments from being free to pursue career opportunities at Redbox.”
Seth Rogen responded to Blockbuster’s tweet:
The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.
— Seth Rogen (@Sethrogen) November 11, 2013
The irony was not lost on Twitter:
“Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January,” notes Variety. “Blockbuster will begin liquidating its current assets this week.”