This Is The Awesomely Bad Logo For The Navy's Drone Department

This logo (below) is being used by the Navy’s Program Executive Office for Unmanned Aviation and Strike Weapons. It was photographed by Wired’s Spencer Ackerman and shared on his Instagram account.

Logos, of course, are an organisation’s officially branded way of communicating with external audiences. They’re supposed to stand for something, and to tell observers what business you’re in. The drone program is in the killing people business, apparently (as opposed to the surveillance or intelligence business).

Tell us what you think. Here’s Ackerman’s photo, followed by a clean “official” version we found on a bio of rear admiral Tim Heely, the program officer for the office:

navy drone logo

Photo: Spencer Ackerman / Instagram

Here’s the official logo:

drone navy logo

U.S. Navy


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