This Is How Bricks-And-Mortar Retailers Can Capitalise On The ‘Reverse Showrooming’ Trend

BII More Likely Buy In Store

E-commerce businesses have upended the retail industry and put bricks-and-mortar companies on the defensive.

But now, many offline retailers are moving to capitalise on their offline advantages. Retailers are actively harnessing a trend that’s actually far more popular than online buying, and always has been — ‘reverse showrooming’ — when people research products online and then ultimately buy in-store.

In a recent report from BI Intelligence, we look at the numbers behind showrooming and reverse showrooming, what’s driving each trend, and what the different showrooming behaviours look like. We also look at what in-store advantages retailers have, and what they are doing both to capture in-store sales from reverse showroomers and to drive up purchases across channels.

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Here are some of the key ways bricks-and-mortar retailers are leveraging their advantages:

In full, the report:

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