This premiere also served as the announcement that Wieden & Kennedy — creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan —is the social media giant’s agency of record.
The 90-second spot, titled “The Things That Connect Us” is currently living on Facebook, is an emotional tribute that existentially discusses the things that connect people. Like chairs. “Chairs are like Facebook,” the ad states. It also says, “the universe it is vast and dark and makes us wonder if we are alone.”
Watch the spot below:
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