This Infographic Shows Why Everyone Needs A Little Help To Understand Mobile Marketing

Recently, we featured a chart from boutique investment bank Luma Partners that did a great job showing the complex process of getting mobile ads get from the marketer to the consumer. 

BI Intelligence, a new research and analysis service focused on the mobile industry, can help you breakdown these complexities and stay ahead of key developments in mobile.

mobile marketing

Some of the trends and developments in mobile that BI Intelligence has recently analysed include: 

  • Effectiveness of different mobile ad formats: Mobile consumers are most likely to pay attention to sponsored stories or links over other forms of ads. They are most likely to ignore pop-up ads, even though pop-ups are the most obvious and intrusive form of advertising. Facebook created a mobile sponsored story business with a run rate of $180 million in almost no time. 
  • Progress in mobile payments space: The market here may be impossible to size, but it is huge. Square recently reported it’s now on track to process more than $6 billion worth of transactions per year. Apple is contemplating installing near-field communications (NFC) technology in the iPhone 5 that would allow them to process payments and instantly make them a huge player in the space. Carrier billing and apps are also making moves here as well. The winner/s will be those who solve the two overriding strategic concerns — convenience and distribution — the best.
  • Mobile invading the shopping process: Forrester Research forecasts U.S. mobile commerce to hit $10 billion this year, up from $6 billion in 2010. Consumers are increasingly using their phones to buy items directly, open emails for discounts and coupons, conduct research and comparison shopping, and to make in-store payments. An analysis by Deloitte estimates mobile will influence $158 billion of in-person retail sales this year.

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