$8.4 billion. That’s the amount of revenue the world saw from internet advertising in Q1 2012.
The Interactive Advertising Bureau (IAB) released its bi-annual report today which shows Q1 2012 was the biggest quarter for online ad revenues ever. The data, collected independently by the New Media Group of PwC, shows a $1.1 billion increase (which is a 15 per cent rise) from last year.
“More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone,” said Randall Rothenberg, IAB’s President and CEO, in a press release. “Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers.”
Just a decade ago, the number was under $2 million.
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