This Australian video technology startup is ramping up its global expansion plans

Shootsta CEO Mike Pritchett, and COO Tim Moylan/ Supplied

Australian video technology startup Shootsta is expanding into the US and the UK.

The expansion plans, expected to be complete by January 2018, comes off the back of its launch of two new offices, Melbourne and Singapore this year.

“We are already working with some of the largest global brands, so it makes sense to turn our company into a global business,” Shootsta CEO and co-founder Mike Pritchett said.

“The rapid success of Shootsta speaks to a shift in the marketing landscape. Marketers are learning that timely use of video, be it for education, customer service or promotion has significantly higher cut through than any other medium.

“Video is easier to shoot and use in any communications strategy than ever before, and we are simply helping more companies realise that.”

Since launching in 2015 Shootsta has grown its staff to 32 people and increased its number of blue chip customers to 80, some of which include Qantas, Starhub, Oracle, Visa and Stockland.