Union Metrics and Tumblr announced today they are cooperating on the “first full-fidelity” Tumblr analytics platform for marketers.
The dashboard allows brands who use Tumblr blogs to make sense of the 75 million blogs and 32 billion posts currently on the network.
To illustrate what it can do, Union Metrics sent over this graphic of the way it can chart what happens to a Tumblr post once its starts being reblogged by followers. Although users could always see this information underneath each of their own individual posts, analysing it was inconvenient.
Here’s what a viral campaign post for President Obama looks like once it takes off inside Tumblr:
Photo: Union Metrics
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