This Ad Agency Just Replaced Its Entire Client Work Portfolio With ... Cat GIFs

Mullen, the Boston-based ad agency that has worked for Barnes & Noble, JetBlue and Zappos, just replaced its online client work index with a bunch of goofy animated GIFs of cats doing cute things. 

Each cat file links through to actual work for real clients. But doesn’ the stunt suggest that a funny clip of half-a-dozen kittens battling a Roomba might be more interesting than a Planet Fitness case study.

Here’s what it looks like:


Photo: Mullen


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