It’s great when a company doesn’t take itself too seriously. It’s even better when that’s part of the business plan.
ThinkGeek is an uncommon internet retailer that serves a very niche market — geeks! Snarky t-shirts, video game memorabilia, a pizza cutter in the shape of the Starship Enterprise, and so much more.
Fun plays a central role in the workday — remember the Apple Store Playmobil set? That’s a ThinkGeek creation. What about the iCade, an arcade cabinet dock for your iPad? Another ThinkGeek success.
Their products are conceived and designed in an office space in Virginia before being sold around the country and the world. And they were kind enough to invite us for a visit.