Photo: lamazone on flickr
Think Americans like bottled water? Across the border Mexicans drink over twice as much at a world record 243 litres per person per year.Mexico may be the ideal market thanks to unclean tap water and a population rich enough to buy the alternative.
Bottled water sales around the world are up significantly in the past decade and are growing up to 12 per cent annually, according to a bullish report on the water sector from Jefferies.
Here’s a chart of the top consumers: