As 187 million plus users flock to LinkedIn, major companies are experimenting with ways to engage job seekers on the social media site.LinkedIn provided BI with a list of 10 most-liked posts from major brands in Q4 2012.
And while GE did well with a one-off inspirational quote by Thomas Edison, which is the kind of thing that also usual does well on Facebook, the most successful posts specifically addressed what the companies could offer employees. Which makes sense given the nature of the resume sharing site.
LinkedIn is only in the early stages of branded content creation, so big companies should look at these posts as a guide for what works best.
Samsung Mobile has 160,000+ followers and 693+ employees on LinkedIn.
Deloitte has 469,000+ followers and 142,000+ employees on LinkedIn.
Unilever has 314,000+ followers and 42,000+ employees on LinkedIn.
Accenture has 614,000+ followers and 180,000+ employees on LinkedIn.
Nestle has 205,000+ followers and 55,000+ employees on LinkedIn.
P&G has 268,000+ followers and 50,000+ employees on LinkedIn.
GE has 262,000+ followers and 141,000+ employees on LinkedIn.
Microsoft has 629,000+ followers and 129,000+ employees on LinkedIn.
Disney has 133,000+ followers and 54,000+ employees on LinkedIn.
1. Google had the most shared post when it announced that it was LinkedIn's #1 most desired employer.
Google has 651,000+ followers and 54,000+ employees on LinkedIn.
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