Right now, Apple is dedicating its entire homepage to big-up its iPhone 6 camera. Visitors are encouraged to visit the website’s “World Gallery” feature, which showcases some of the most compelling shots taken with the smartphone.
The idea is to inspire others to make better use of their iPhone 6, and to “see what’s possible with the world’s most popular camera.” Apple picked some of its favourites in order to create a stream of pictures. There’s a blend of travel photography, portraiture, and arty shots. (Only the first names of photographers are given.)
It's not just about artistry, though. As Macrumours points out, Apple's homepage change happen on Sunday, just as Samsung announced its new Galaxy S6 at Mobile World Congress (MWC) in Spain. This image was shot by Ahmed A in New Mexico.
Of course, HTC also unveiled its new smartphone, the HTC One M9, at MWC. And we're not sure whether it will will manage to take photos like this one, by Alistair B in Scotland.
This one taken in Colorado, by Austin M, is incredible. But as iMore notes, Austin, surname Mann, is actually a well-known photographer with over 100,000 followers on Instagram.
In fact, Apple's new gallery boasts a few more well-known photographers. It also hosts others, such as Cole R, who snapped this Wyoming scene, more than once.
Macrumours says Apple's showcased photos come from people in the US, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand, and New Zealand. This photo was taken by Cory S, in the US.
iMore reports that the 'World Gallery' is actually the start of a much bigger project for Apple. This shows fishermen in Myanmar, and was captured by Francis O.
The blog says that the campaign will involve 77 photographers across 70 cities, in 24 countries. Gabby K, who took this one in the US, could well be involved.
As could Garrett C, who took this picture in California. But right now, we don't know the details. Apple hasn't said anything at all.
But iMore also explains that London will be a city included in Apple's campaign -- its streets could bring about similar shots to this one, taken in Atlanta by Jerimiah C.
South east Asia also features heavily. This image, by Kim G, is the only photo from Argentina at the moment.
This image, meanwhile, was taken a lot closer to Apple's home. It's the work of Michael O in San Francisco.
Macrumours explains that some of the photos have been filtered, enhanced or shared with apps such as Instagram. Different filters have been used to enhance the images and Adobe Photoshop Express has also been used. Here's a very creative picture by Paul O in Chicago.
iMore also says that photos such as this, by Shan L, will be used in print media, transit, and billboards around the world as part of Apple's drive to promote the iPhone 6.
No doubt China will be one of the places Apple drives the project. Siyuan G took this photo in the country.
This very different image by Waldemar N in Poland. It shows the creative possibilities of Apple's idea.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.