If Louis Vuitton’s LV logo is too played out for your liking and Gucci’s red and green stripes just aren’t your colours, 2012 might be the ideal year to sport a different fresh-yet-old luxury brand.
New life is being breathed into a number of long-established — but somewhat forgotten — fashion houses.
Some have gotten new designers, while others are simply expanding what they offer, but all five examples here are definitely set to re-enter fashion’s main stage this year:
With new life breathed into the label, Courrèges will debut e-commerce in early 2012.
1. Courrèges: The iconic Sixties label was bought by two French investors last year. The duo is intent on reviving the brand’s signature vinyl jackets, as well as their fragrances, within the scope of a new, full line. Complete e-commerce will be available on the Courrèges website in a few weeks.
2. Berluti: The bespoke men’s shoe company, which has been in operation since 1895, just showed its first-ever clothing collection. The Paris Fashion Week debut featured models ranging in age from 25 to 72, driving home the point that Berluti is a heritage brand for adults, by adults. The line arrives in stores this fall.
A digital view of the new Moynat flagship store in Paris.
3. Moynat Malletier: Bernard Arnault, the CEO of LVMH, purchased the rights to heritage trunkmaker Moynat last year, with the intention of re-vamping and re-inventing the brand. After hiring a new designer, Ramesh Nair, and subsequently opening a Parisian flagship in December, we expect the label will take off in 2012.
4. Cacharel: Last year, French fashion house Cacharel, which was founded in 1958,became one of the first big, established Western labels to appoint creative directors from China. Dawei Sun and Ling Liu presented their first collection this past fall for Spring 2012.
5. Jet Set: The Swiss lifestyle brand was founded in 1969, had its heyday in the 80s, and then fell into a skiwear-focused niche for about 20 years. New CEO Massimo Suppancig was brought on last year to revamp the brand. During Milan Men’s Fashion Week at the beginning of the month, the company re-introduced a luxury line with an athletic aesthetic. And though they kicked things off with menswear, Jet Set will be offering a complete women’s collection, too.
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