These Modern Ads Are Even More Sexist Than Their ‘Mad Men’ Era Counterparts

sexist modern ad

When people talk about advertising’s sexist past—starring happy housewives who can’t drive cars but can really push a vacuum cleaner—the caveat tends to be: But look how far we’ve come today! Times sure have changed!But have they?

Click here to compare sexist vintage and modern ads>
Sex is a main feature of many current advertising campaigns. There are droves of commercials starring Kate Upton’s cleavage and American Apparel uses an army of naked models to sell clothing, but that’s just the tip of the chauvinist iceberg.

While demeaning ads were more omnipresent in the ’50s and ’60s, their modern counterparts can give vintage ads a run for their money.  We’ve compiled some notoriously sexist vintage ads and put them side-by-side with their modern doppelgangers.

The similarities are shocking. And depressing.

[slideshow]
[slide
permalink=”this-old-ad-took-the-whole-walking-all-over-women-thing-to-the-next-level-1″
title=”This old ad took the whole “walking all over women” thing to the next level.”
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image=”http://static.businessinsider.com/image/4f6a2f40ecad045336000070″
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[slide
permalink=”this-is-a-modern-ad-for-valentino-at-least-the-woman-as-rug-image-was-a-joke-2″
title=”This is a modern ad for Valentino. (At least the woman-as-rug image was a joke.)”
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image=”http://static.businessinsider.com/image/4f833d2e69beddda1900000f”
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[slide
permalink=”this-vintage-ad-says-that-if-your-wife-lacks-domestic-skills-at-least-she-can-give-you-beer-3″
title=”This vintage ad says that if your wife lacks domestic skills, at least she can give you beer.”
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image=”http://static.businessinsider.com/image/4f6a2f46ecad04b748000028″
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[slide
permalink=”in-a-real-2008-promotion-stil-vodka-offered-men-a-trip-to-russia-to-pick-a-russian-bride-4″
title=”In a real 2008 promotion, Stil vodka offered men a trip to Russia to pick a Russian Bride.”
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image=”http://static.businessinsider.com/image/4f8352276bb3f7552600008a”
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[slide
permalink=”this-vintage-ad-claimed-the-ketchup-lid-opens-so-easily-even-a-weak-woman-can-do-it-5″
title=”This vintage ad claimed the ketchup lid opens so easily, even a weak woman can do it.”
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image=”http://static.businessinsider.com/image/4f6a2f3e69bedd621d000025″
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[slide
permalink=”in-this-modern-ad-the-technology-has-advanced-but-the-concept-is-the-same-6″
title=”In this modern ad the technology has advanced, but the concept is the same.”
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image=”http://static.businessinsider.com/image/4f834b83eab8ea8f1900000e”
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[slide
permalink=”women-belonged-at-mens-feet-in-the-60s-7″
title=”Women belonged at men’s feet in the 60’s.”
content=””
image=”http://static.businessinsider.com/image/4f6a2f4169beddae0600004a”
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[slide
permalink=”they-belong-under-mens-feet-in-the-21st-century-at-least-in-the-vintage-ad-you-could-see-the-models-face-8″
title=”They belong under men’s feet in the 21st century. (At least in the vintage ad you could see the model’s face).”
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image=”http://static.businessinsider.com/image/4f833cb9eab8ea027c000003″
caption=””
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]
[slide
permalink=”in-the-60s-men-practiced-mind-control-via-tobacco-fumes-9″
title=”In the ’60s men practiced mind control via tobacco fumes.”
content=””
image=”http://static.businessinsider.com/image/4f6a2f42ecad04e73500004a”
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]
[slide
permalink=”this-modern-ad-for-a-clothing-brand-takes-a-more-direct-approach-10″
title=”This modern ad for a clothing brand takes a more direct approach.”
content=””
image=”http://static.businessinsider.com/image/4f83424beab8ead70100002b”
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]
[slide
permalink=”this-vintage-ad-celebrates-a-womans-power-to-manipulate-her-husband-into-buying-her-home-appliances-11″
title=”This vintage ad celebrates a woman’s power to manipulate her husband into buying her home appliances.”
content=””
image=”http://static.businessinsider.com/image/4f6a2f2f6bb3f75a7a00004f”
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]
[slide
permalink=”decades-later-this-ad-assumes-the-husband-is-still-paying-for-everything-12″
title=”Decades later, this ad assumes the husband is still paying for everything.”
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image=”http://static.businessinsider.com/image/4f83423f69bedd521f000043″
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]
[slide
permalink=”last-century-a-washer-dryer-was-a-perfect-valentines-gift-13″
title=”Last century, a washer-dryer was a perfect Valentine’s gift.”
content=””
image=”http://static.businessinsider.com/image/4f8350ff69bedd504500001c”
caption=””
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]
[slide
permalink=”today-home-appliances-are-still-the-key-her-heart-14″
title=”Today, home appliances are still the key her heart.”
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image=”http://static.businessinsider.com/image/4f8349986bb3f7bc1f000011″
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]
[slide
permalink=”in-the-mad-men-era-advertising-made-sure-women-knew-the-importance-of-staying-svelte-15″
title=”In the “Mad Men” era, advertising made sure women knew the importance of staying svelte.”
content=””
image=”http://static.businessinsider.com/image/4f6a2f46ecad04b74800002b”
caption=””
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]
[slide
permalink=”today-weight-loss-is-still-the-key-to-domestic-bliss-16″
title=”Today, weight-loss is still the key to domestic bliss.”
content=””
image=”http://static.businessinsider.com/image/4f83427beab8ea9501000015″
caption=””
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[slide
permalink=”and-then-there-were-the-car-ads-17″
title=”And then there were the car ads.”
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image=”http://static.businessinsider.com/image/4f6a2f36eab8eae52100006b”
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[slide
permalink=”at-least-today-we-have-a-reason-why-women-crash-cars-mascara-of-course-18″
title=”At least today we have a reason why women crash cars. Mascara, of course.”
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image=”http://static.businessinsider.com/image/4f8349f8ecad04bf5100005d”
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[slide
permalink=”in-the-past-part-of-a-cars-attraction-was-whether-it-was-easy-enough-for-a-woman-to-drive-19″
title=”In the past, part of a car’s attraction was whether it was easy enough for a woman to drive.”
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image=”http://static.businessinsider.com/image/4f6a2f3beab8eaaf33000007″
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[slide
permalink=”here-a-woman-actually-personifies-a-car-for-her-partner-to-drive-20″
title=”Here a woman actually personifies a car for her partner to drive.”
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image=”http://static.businessinsider.com/image/4f8349c5ecad041154000000″
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[slide
permalink=”this-ad-implied-at-best-that-rosie-mighthave-sex-with-five-guys–21″
title=”This ad implied, at best, that “Rosie” might have sex with five guys …”
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image=”http://static.businessinsider.com/image/4f847673ecad04aa28000001″
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[slide
permalink=”dolce-and-gabbana-depicted-a-gang-rape-22″
title=”Dolce & Gabbana depicted a gang rape.”
content=””
image=”http://static.businessinsider.com/image/4f835b83ecad043f6e00000b”
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[slide
permalink=”in-1967-drummond-used-a-naked-female-model-to-sell-mens-clothes-warning-the-image-on-the-next-page-is-not-safe-for-work-23″
title=”In 1967, Drummond used a naked female model to sell men’s clothes. (Warning: The image on the next page is not safe for work.)”
content=””
image=”http://static.businessinsider.com/image/4f847a1aecad04222f000005″
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[slide
permalink=”heres-tom-ford-menswear-still-doing-the-same-thing-24″
title=”Here’s Tom Ford Menswear, still doing the same thing.”
content=””
image=”http://static.businessinsider.com/image/4f847a216bb3f7fd7f000009″
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]
[slide
permalink=”some-things-have-changed-this-old-ad-suggests-husbands-are-shallow-25″
title=”Some things HAVE changed. This old ad suggests husbands are shallow.”
content=””
image=”http://static.businessinsider.com/image/4f6a2f37eab8ea172f000006″
caption=””
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[slide
permalink=”today-women-get-the-shallow-part-in-the-relationship-progress-26″
title=”Today, women get the shallow part in the relationship. Progress!”
content=””
image=”http://static.businessinsider.com/image/4f83426469bedd802d000000″
caption=””
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]
[slide
permalink=”thought-that-was-bad-27″
title=”Thought that was bad?”
content=”Click here to see the American Apparel ads that have been banned in the UK>
image=”http://static.businessinsider.com/image/4f7ca953ecad04201b000049″
caption=””
credit=””
credit_href=””
]
[/slideshow]