When people talk about advertising’s sexist past—starring happy housewives who can’t drive cars but can really push a vacuum cleaner—the caveat tends to be: But look how far we’ve come today! Times sure have changed!But have they?
Click here to compare sexist vintage and modern ads>
Sex is a main feature of many current advertising campaigns. There are droves of commercials starring Kate Upton’s cleavage and American Apparel uses an army of naked models to sell clothing, but that’s just the tip of the chauvinist iceberg.
While demeaning ads were more omnipresent in the ’50s and ’60s, their modern counterparts can give vintage ads a run for their money. We’ve compiled some notoriously sexist vintage ads and put them side-by-side with their modern doppelgangers.
The similarities are shocking. And depressing.
They belong under men's feet in the 21st century. (At least in the vintage ad you could see the model's face).
This vintage ad celebrates a woman's power to manipulate her husband into buying her home appliances.
In 1967, Drummond used a naked female model to sell men's clothes. (Warning: The image on the next page is not safe for work.)
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