Photo: courtesy ICON
In the early days of the off-road truck, the Toyota Land Cruiser, Willys CJ, and Ford Bronco were iconic members of the class.Over the years, these trucks have changed massively. The modern Land Cruiser’s only relation to the classic is the name. The Willys CJ became the Jeep Wrangler over time, and it has grown in size and quietly moved upmarket.
And in the case of the Ford Bronco, it tried to help OJ Simpson escape from the police. Then it escaped from dealers all together when Ford ended the production run.
One man decided that the disappearing act these off-roaders were pulling was a terrible magic trick and it was also unacceptable.
ICON was born.
The California based automaker, headed up by Jonathan Ward, uses an almost insane attention to detail to make modern interpretations of these classic trucks. Each is catered to the individual owner, so no two ICONs are exactly the same.
While ICON’s versions of the cars look familiar from the outside, they are anything but. With starting prices above $100,000, ICONs are not meant for the amateur off-roader.
However, the connoisseur will appreciate his unique ride for years to come.
The exterior is coated in a Teflon-based powder coat. The intent is to be resilient and look great for years with minimal maintenance.
And boy are these capable off road. With the specially designed chassis and suspension, these trucks can go up and down grades you had never thought possible.
You won't be taking the kids to soccer practice in these cars. Instead, you'll be taking them camping where other off-roaders cannot go.
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.