These 'Gratuitous' American Apparel Ads Were Just Banned In The UK

american apparel banned ad

Photo: American Apparel

After received a only one complaint, UK’s ban-happy Advertising Standards Authority has censored eight American Apparel ads for being “gratuitous… pornographic and exploitative.”

Click here to see the NSFW ads>
After calling the campaign “amateurish,” the ASA noted that the ads were problematic since the young models’ breasts and buttocks were the “focal points of the images rather than the products.”

To which, we’re imagining Dov Charney replied, “Yeah, that’s kind of the point.” (Especially considering that one ad has a model’s already exposed nipples outlined in what looks like black marker).

The ASA banned an American Apparel ad in 2009, as well, for its use of a partially naked model who appeared to be under the age of 16.

The ASA’s advice?

“We told AA not to use similar images which were exploitative of women or that inappropriately sexualized young women in future.”

Good luck with that.

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