Marketers spend billions each year, and go to great lengths, to try to attract kids.
But does all that investment and effort actually pay off for brands?
By the time an American child is three years old, they can recognise an average of 100 brand logos, according to Wright Institute child psychology Dr. Allen Kanner. By 10, that number increases to between 300 to 400 brands, according to a study from Nickelodeon.
Want some proof? Graphic designer Adam Ladd put brands to the test by asking his 5-year-old daughter Faith what she thinks of when she sees the logos of big brands.
She immediately identifies some. Starbucks = coffee, for instance.
Others didn’t do so well. Google Chrome = a beach ball.
Check out all of her insights below:
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