Little Baby’s Ice Cream, a small ice cream shop in Philadelphia has just released two of the most oddly terrifying commercials that the dessert industry—maybe any industry—has ever seen.
The spots star what Philebrity describes as “the incomparable Malcolm, an asexual, genderless, non-human (but human-esque) being that formed from a failed batch of Duck Sauce Vanilla ice cream.” Read the interview with Malcolm here.
Appropriately, Little Baby’s Ice Cream went into business on May 21, 2011—which many religious fanatics dubbed Judgement Day, or the last day on earth. The ice cream, sold by a fleet of tricycle driving vendors, comes in bizarre flavours ranging from Earl Grey Sriracha to Zayda’s Spicy Chinese Mustard.
“I came to recognise that ice cream is a blank canvas and you can just let your imagination go wild,” co-founder Pete Angevine told the Philadelphia Weekly.
Angevine definitely maintained that same mantra when conceptualizing these two ridiculous and mildly terrifying commercials.
And just in case one Malcolm wasn’t enough:
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