According to Unruly Media — which tracks not only what videos people watch but also what they share — the most viral ad of 2012 was a 30-minute-long spot for Kony 2012. People shared the controversial ad 10 million times, which is more than twice as much as people shared VW’s “The Force,” the most shared ad of 2011.
Other highlights included TNT’s real-life stunt in which chaos rained down on an unsuspecting public square in Belgium (see how they did it here) and PBS’s auto-tuned Mr. Roger’s mashup.
In total, the top 500 ads of the year were shared 113 million times, 21 per cent more than 2011, Unruly says. This year’s top 10 ads alone were shared 28 million times, which is 10 million shares more than in 2011.
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