Photo: Worst Product Placement
When a company pays for its product to be featured in a movie or a television show to increase brand awareness, it’s called product placement.
Click here to see which shows made the list >
This form of advertising has been around almost as long as movies and television shows themselves, and has long been a secondary source of income for networks and content producers.
When factoring in commercial-skipping technology such as DVR and on-demand programming, product placement becomes even more attractive for advertisers.
However, this type of brand marketing is a double-edged sword. While companies can weave their products into shows, they are in danger of alienating consumers with overzealous product-placement campaigns. The effectiveness of product placement is also a key question, and strategies can range from featuring a brand briefly on screen to having it play a key role in the plot.
In the past year, reality TV shows have been the leaders for integrating brands through product placement, with products tied into the themes and storylines of the show. While scripted television has received fewer instances, a recent report released by Nielsen shows that these spots are more memorable for the audience.
Nielsen has compiled the top programs with product placement, and the following is a list, ranked by number of product placement occurrences in 2011, including sponsors and memorable instances of brand integration.
So, which prime time shows had the most product placement in the past year? Click ahead to find out!
- Product placement occurrences: 391
- Episodes in 2011: 12
- Network: NBC
The show, hosted by Donald Trump, brings celebrities together to compete in business-driven challenges that can range from developing a new product, producing a commercial, selling merchandise, or running a company. With so many options, the format makes it easy to integrate a company or product.
Some of the challenges in the 2011 season included staging a camping experience using supplies from Camping World, creating an environment inside a 10-by-10-foot box that embodies Australian Gold's brand, and producing 30-second spots for ACN's new videophone.
In this year's finale, the contestants were asked to come up with a promotional campaign for 7-UP Retro, which included designing the packaging and in-store display, producing a commercial, and launching a star-studded event that promoted the brand.
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