There's a horrible mistake in an ad for the Western Bulldogs today

Oops.

The Western Bulldogs had a fairy tale end to their AFL season on Saturday afternoon when they defeated the Sydney Swans by 22 points to claim their first premiership since 1954.

It was a truly historic – they’re the first side to win from 7th place – and memorable win that’s resulted in plenty of celebrations and congratulations.

However, in Monday’s The Age newspaper in Melbourne, it looks like someone forgot to check the copy in a page 7 advertisement from Victoria University, one of the team’s sponsors, congratulating the Bulldogs on their achievement.

The ad reads in part:

In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren…

Ouch. No doubt Swans fans wish that were the case.

It’s not unusual, when deadlines are tight and the result unknown, for ad agencies to make two copies of an ad – one for a win, the other for a loss. The trick is to make sure you publish the right one. Melbourne other daily newspaper

Media organisations do something similar – many years ago, for the first season of MasterChef, one Sydney media outlet accidentally published it’s story about Poh Ling Yeow beating Julie Goodwin to win the series, complete with quotes about how great Poh felt to upon victory.

Except she didn’t.

The Age has issued an online apology to the Bulldogs and Victoria University for running the wrong version today, saying “this was the result of a breakdown in our ad system”.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.