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Zynga has confirmed a huge re-organisation of its game divisions, now led by chief mobile officer David Ko and EVP of games Steve Chiang — with COO John Schappert no longer working on games, AllThingsD reports.More importantly, it appears that CEO Mark Pincus — who already does consult periodically on games — is taking a full-time role overseeing the company’s game development, according to the report.
All this comes after a disastrous second quarter earnings report, which saw Zynga’s web properties decline significantly in favour of a bigger shift to mobile games. The news sent Zynga’s share crashing to below $3.
Here’s the whole shake-down:
- John Schappert will remain COO, but will now just oversee day-to-day business activities. He’s been removed from game development, Bloomberg first reported.
- David Ko and Steve Chiang are now leading Zynga’s mobile and web games divisions. It’s not clear if these are separate divisions, but there’s good reason to integrate them — more of Zynga’s web properties are also coming with mobile components, and fewer people are playing games on Facebook.
- Cadir Lee, the company’s chief technology officer, is leading its Platform division. This is a way for third-party game makers to use Zynga’s resources to publish their games.
- All of the above report directly to Mark Pincus, who is overseeing game development at the company once again.
The AllThingsD report also suggests that Ko is taking over some Facebook properties — indicating a further push at integrating mobile and web properties.
Some games already do this. Zynga Poker, the company’s most successful franchise, has a mobile component, and we’ve heard that Zynga wants to push this initiative of blending web and mobile properties.
Pincus was already working closely with Zynga’s other co-founders Justin Waldron and Michael “Lux” Luxton on an unannounced gaming project. He was already overseeing some game development.
The new re-organisation sounds a lot like when Larry Page took control and reorganized the company to make it more efficient with specific operating divisions.