The Future Of Advertising Is Coming: Here’s What You Need To Know
Advertising, like all forms of media, is being profoundly changed by Internet and mobile technology.
In fact, the transformation to online from offline is arguably more complicated for advertising, because it affects both the advertising itself and the media it’s attached to.
During the last decade, that allowed Google to grow from a search startup to the world’s biggest online advertising company, with $28 billion in advertising revenue last year. These days, it’s fueling new companies with new ad models, such as Groupon.
For our special report on the Future of Advertising, we’ve taken a look at some of the trends and technologies that will shape advertising in the years to come. Click here to start →
10 Advertising Terms You’ll Be Hearing For Years, So Learn Them Now
RTB, DSP, HTML5. Learn these acronyms so you don’t look like a dummy.
TV Advertising Is Ripe For Disruption… But It’s Insanely Complicated
Bringing TV ads into the 21st Century is going to take a while.
Death To The QR Code
They’re cute, and are big in Japan. But they’re not the future of advertising.
CHART: Why Everyone Wants A Piece Of The TV Advertising Pie
Online advertising is the fastest growing sector in the ad business, but TV is still where the most money goes.
POLL: What Kinds Of Ads Do You Actually WANT More Of?
Tell us which ads you enjoy and which you can’t stand.
What Does Madison Avenue Look Like In The Future?
More like Silicon Valley.