Utah Flash owner Brandt Andersen does not understand the concept of “viral marketing.”
First, he claims that he’s setup a $100,000 charity match between Michael Jordan and Byron Russell.
Next, someone leaks a fake video of “Jordan” eating in a Ortem, Utah restaurant with two body guards, as picture to the right.
Then, he sets the date for December 7th, during a Flash game. More and more people heard about the match up and excitement grew. No one questioned why a huge millionaire athlete like Jordan would play a charity game for a mere $100,000.
Then the game came. And fans realised there would be no Michael Jordan:
Big League Screw: I guess nobody considered that MJ probably doesn’t get out of bet for less than $500,000. And to give the measly $100,000 to charity? That’s sure as hell not worth the trip to Orem, Utah. But fans were still disappointed when Jordan “no showed.” You can see it in this fan video. It’s actually amazing how they spend five minutes with the lights off making fans think Jordan is going to appear. At about 5:30, they finally say that Jordan isn’t going to show and label him a coward. Surprise! The fans continue to hope that MJ will show up until the 8:30 mark when they start booing again. Even at the very end, they’re still hoping the MJ hoax is really a double reverse MJ hoax where MJ actually appears. But it’s not.
Here’s what Andersen says about his screw up:
“We wanted to test the strength and effectiveness of viral media by putting him out in Provo with bodyguards, and some hype,” Anderson wrote. “I always assumed it would be uncovered very quickly that it was a hoax. In reality, the lookalike is only [6-foot-1-inch] so it was not hard to disprove.“
Below, the video of fans booing and getting pissed off. Hilarious.
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