Before there was Instagram to catalogue your life in artsy and flattering filters, there was the joy of the instant camera, or the Polaroid camera.
Instant cameras are a type of camera relying on film that develops on the spot to deliver an image you can take home with you right away. First brought to market in the late 1940s, Polaroid cameras were the original consumer-friendly cameras, easy enough your grandmother could figure it out.
The world’s largest Polaroid camera is in Supersense, a cafe/recording studio/photo booth/printing press in Vienna, Austria that is indebted to all things vintage and analogue.
Have a look:
A vintage Viennese creation, the massive Polaroid camera is only one of seven left in the world. It takes instant photos that are 20x24 inches in size.
The film is what makes the photo so expensive. The camera shots are on, according to Supersense, 'super rare, matured, original Polaroid film' in colour, black and white, or sepia. Here's what it looks like.
If you don't want to splurge for the biggest Polaroid in the world, this camera takes 8x10 inch Polaroids and will cost you only $60.
The original Polaroid film is extremely rare because the company filed for bankruptcy in 2008, leaving many aficionados of instant film, like Kaps, desperate for a new supply.
After the bankruptcy announcement, Kaps founded The Impossible Project to take over the company's last factory, located in the Netherlands, and begin producing instant film again.
The move ended up being a smart one.
Instant film cameras have surged in popularity in recent years, thanks to efforts from Kaps and those of Fujifilm, which began heavily marketing its Instax instant film cameras around the same time.
The Impossible Project purchased Polaroid earlier this year and has begun selling its film as Polaroid originals.
Instant film cameras have been big sellers for the photo industry in recent years. Fujifilm's sales of Instax cameras blew its other more advanced digital offerings out of the water last year, selling 5 million units in 2016.
Kaps left The Impossible Project a few years ago to start Supersense, his dream project, with Andreas Eduard Hoeller and Nina Ugrinovich.
It's located in the city's Leopoldstadt neighbourhood -- a district historically home to Turkish and Balkan immigrants and Orthodox Jews, but which has recently become trendy.
Source: Google Maps
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