Through a partnership with PlaceIQ, The Weather Channel is letting brands innovate with geo-targeted ads.
Advertisers can essentially target specific locations where their ads will run on The Weather Channel mobile app.
The Weather Channel global CRO Curt Hecht explains why geo-targeted ads is a gamechanger below.
This interview was part of our Mobile Advertising Conference this summer.
Produced By: Kamelia Angelova, William Wei, & Robert Libetti
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