Photo: Flickr / Guanatos Gwyn
According to a new report by eMarketer, advertisers in the United States will spend $2.29 billion on mobile ads in 2012. That’s 96.6 per cent more than the $1.16 billion in 2011. The global mobile ad spend is predicted to hit $6.43 billion. Believe it or not, that’s only one per cent of the total global ad spending.In the very near future, the Internet will be able to judge you based on your trashy TV preferences and web ads will be based on what you watch on television. Datalogix, a data company, is teaming with TiVo to launch a product that will allow digital ad buyers to target people online based on what they’ve watched on TV.
It’s the first day of school, so to speak, for DDB West’s new president, Mike Harris. Harris was previously the chief strategy officer at twofifteenmccann and worked on Nescafe and X-Box.
Here’s the new Mrs. Brown ad for M&M’s from BBDO New York.
Ultimat Vodka pulled a stunt in which it had window washers climb NY and Chicago skyscrapers and taunting workers who don’t have summer Fridays by showing signs that read “Did you have hair when you started this job?” and “Stop working. Start Drinking.”
Andy grey is now a creative director at Mother NY. He previously worked at VSA and Ogilvy.
Zimbio has named Nicole Amico Smith vice president of sales at Zimbio, Inc. Smith comes from Conde Nast and will now be in charge of advertising expansion for Zimbio’s 30 million plus monthly readers.
Dachis Group has launched the Campaign Performance Monitor, which is software that measures the impact of social campaigns on brand performance.
Digital ad company CPX Interactive is giving out details about its new mobile network, Moversa. The network is serving more than 75 advertisers’ mobile display campaigns, 40 per cent of which are new to the company.
Definition 6 announced the brand re-launch for Sayers, an IT services and solutions provider. It has a new logo and website that promises to increase the site’s traffic by 30 per cent.
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