One of the oldest Twitter traditions is #followfriday, or #ff, where everyone suggests everyone users they should follow.
Let’s face it, #ff has become a joke. For a lot of people it’s become a way to scratch backs, and most of them are undecipherable. If you see a tweet with “#ff” and 10 twitter usernames, you’re not going to follow all those names.
But the idea behind #ff has worth: to introduce people to new people they should follow.
But in order to make it stickier, we have to move to a new paradigm: the #twintro.
The “#intro” has been popularised by the New York startup Hashable, which lets you post real-world connections to Twitter. But the goal here would be only to introduce people who should follow each other on Twitter.
Here’s what it looks like:
Unlike a sterile #ff, this has impact. People know why they should follow each other. And it’s a recommendation that applies only to two people.
Come on. Let’s replace #ff with #twintro.
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