Photo: By thekenyeung on Flickr
Despite having a lot of investor interest, Klout is taking a lot of flack from the tech community about its seemingly phony scores.No one can figure out how the scores are calculated. President Obama ranks lower than Robert Scoble. My score has stayed a steady 59 no matter how many stories I write.
Klout has written two blog posts to make the calculations more transparent.
In the first post, Klout explains that it has tweaked its scoring model since launch. “In our previous Scoring model, the main driver of your Klout was a primary network (the one you’re best on) and, to be honest, your influence on secondary networks was too small a part of your Score. Now, a user who has two networks that are fairly equal in terms of participation and influence will see a greater parity in the way we score those two.”
Klout says it actively measures five networks: Twitter, Facebook, LinkedIn, Foursquare and Google. It measures the following, as well a few other things:
- Twitter repeats and mentions
- Facebook comments, wall posts and likes
- Google+ comments, reshares and +1s
- LinkedIn Comments and Likes
- Foursquare tips
Not every interaction by everyone in a network is measured equally. Take retweets for example: “User A Retweets me but she also Retweets 100 others in the same day. User B Retweets me and only me. Klout now consider these ratios in our algorithm and consider the singular Retweet as a greater sign of influence.”
While you can connect to other services like Facebook pages, YouTube, Instagram, Tumblr, Blogger, WordPress, Last.fm and Flickr, those do not impact your Klout score yet.
The Klout score algorithm is measured over a 90 day time period. Initially it was measured over the course of 30 days.
It does NOT measure your offline, hence why Obama ranks lower than Scoble.
Klout says the average Klout score is 20 and a score of 50+ puts you in the 95th percentile. It says it analyses “2.7 billion pieces of a content and connections per day.
For more on how your Klout score is calculated, head over to Klout’s blog >>
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