Ever wonder how most people use Twitter?
Thanks to research by Harvard Business School’s Bill Heil and Mikolaj Piskorski, now you know:
- Women account for 55% of all accounts (in contrast to other social networks, which are male-dominated)
- Tweets from men are more widely read.
- Men and women tweet at about the same rate, which is to say hardly at all.
- Just 10% of users account for 90% of all tweets
- 75% of users hardly ever tweet at all.
- The median number of tweets is one (1).
In most social networks, everyone’s attention is on women. But on Twitter, men have 15% more followers.
Men are twice as likely to follow other men as to follow women. Women also follow more men, but by a smaller margin. Men were also more likely to include links to photos or articles. “Women actually say things, guys give references to other things,” the researchers say.
Business Insider Emails & Alerts
Site highlights each day to your inbox.