The Truth About How People Use Twitter

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Ever wonder how most people use Twitter? 

Thanks to research by Harvard Business School’s Bill Heil and Mikolaj Piskorski, now you know:

  • Women account for 55% of all accounts (in contrast to other social networks, which are male-dominated)
  • Tweets from men are more widely read.
  • Men and women tweet at about the same rate, which is to say hardly at all.
  • Just 10% of users account for 90% of all tweets
  • 75% of users hardly ever tweet at all.
  • The median number of tweets is one (1).

In most social networks, everyone’s attention is on women. But on Twitter, men have 15% more followers.

Men are twice as likely to follow other men as to follow women. Women also follow more men, but by a smaller margin. Men were also more likely to include links to photos or articles. “Women actually say things, guys give references to other things,” the researchers say.


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