The highly-anticipated Revel Atlantic City, a glitzy new casino and hotel complex five years in the making, opened its doors today ahead of its official launch Memorial Day weekend.
It remains to be seen whether the pricey new venture could turn around Atlantic City. But we have to give props to the Trump Taj Mahal, the 22-year-old resort that was at one point AC’s highest grossing casino, for its clever welcome to its new neighbour (and clever marketing play; rooms at the Revel start at $239 a night).
Check out the billboard it recently put up on the Atlantic City Expressway:
Photo: Courtesy Trump Taj Mahal
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