The True Cost Of Our $30 Billion Obsession With Toilet Paper

Visit any household in America and chances are you’ll find a tower of toilet paper stashed somewhere. 

It’s the kind of staple product we never really stop to think about.

But the reality is that those little sanitary rolls are one of the most costly items in the world –– both to our wallets and to the environment.

People use at least 57 sheets of toilet paper per day and 27 rolls per person annually, adding up to 384 trees in a lifetime. 

In an eye-opening video, the brains behind take a look at the true economic, environmental and health costs of the $30 billion toilet paper industry worldwide. 

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at