The Mobile Tourist: How Smartphones Are Shaking Up The Travel Market

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Smartphones and fast mobile Internet access have transformed nearly all facets of life, but travel has seen some of the most dramatic changes.

Gone are the days of paper maps and awkward conversations trying to figure out a foreign transit system. Today’s smartphones and apps can translate words live on screen, give real-time transportation advice, locate you anywhere in the world, act as your boarding pass, book your dinner reservation, and even help you find a cheap, last-minute hotel room.

In a recent report from BI Intelligence, we explore the market for mobile travel services, dive into travel-related mobile usage, analyse how mobile travellers are attractive to brands and advertisers, and look at some of the barriers to growth in the mobile travel space, particularly the high cost of international data roaming.

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Here’s a brief overview of the opportunity in the mobile travel market:

In full, BI Intelligence’s report on The Mobile Tourist:

To access BI Intelligence’s full reports on The Mobile Tourist, sign up for a free trial subscription here.

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