Amazon Doesn't Own The Trademark For 'Kindle Fire'

jeff bezos kindle fire

Photo: Steve Kovach, Business Insider

Amazon could potentially be spinning off its Kindle Fire business into a separate company called Seesaw, reports Fusible.

This comes from looking up the trademark filings for Kindle Fire and Kindle Silk — they’re registered to Seesaw, LLC, not Amazon. Check it out on the USPTO’s site here.

This doesn’t conclusively indicate a split, though. CNN writer Mark Millian tweeted that just because the trademarks are filed to a different company doesn’t mean there’s a split happening.

The trademark for Magic Trackpad is registered to a company called Slate Computing, for example.

UPDATE: One of our commenters points out below that “Amazon probably got the trademark months ago and got it under a different name to hide the fact they were working on a new tablet.” Very feasible explanation.

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