Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves.
The Twitter accounts of most top marketers and agency CEOs are rubbish. They aren’t even updated regularly.
That’s why we pulled together this list of the best people in advertising and marketing to follow on Twitter.
These are the advertising execs that provide the best value to the industry with their tweets full of information, insight into the companies they work for, opinions on marketing, or humour and entertainment.
We’ve weighted our rankings using a (not entirely mathematical) scale of how often the user tweets plus whether the majority of those tweets tend to be useful/opinionated/funny/or simply brighten up people’s Twitter feeds day-to-day.
Jan Gooding is group brand director at the British multinational insurance company Aviva. In her spare time she is also a fellow of the UK Marketing Society and chair of gay equality organisation Stonewall UK. Her Twitter account covers it all, and nearly always with an accompanying photo.
John Legere is the living embodiment of the T-Mobile brand. Expect lots of selfies (while wearing trademark pink-branded attire), references to the company's status as an #uncarrier and an insight into how much fun Legere must have day-to-day in his job.
Kenny Jacobs has the (perhaps unenviable) job title of CMO for the controversial European budget airline Ryanair. His Twitter account is a visualisation of the brand's turnaround and shows that, actually, being the chief marketer at the airline many love to hate might not be that bad a job after all.
Delighted to be wearing the first pair of Ryanair Max 200 shoes pic.twitter.com/uUSv60CzYL
15. @ScottMonty - Former Ford global digital and multimedia communications manager now executive vice president of strategy at SHIFT Communications
6. @ProfByron - Professor of marketing sciences and director of the Ehrenberg-Bass Institute, University of South Australia
4. @LeeClowsBeard - 'dude from Texas' who poses as Lee Clow, the ad veteran that coined the famous Apple tagline 'Think Different'
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