The concept behind online men’s accessory shop The Tie Bar is simple: sell a wide variety of ties of good quality for a decent price.
The Tie Bar is a primarily online shop that runs in select Nordstrom stores and operates one location in Chicago. But what they found was that potential in-store customers would often bring in their own dress shirts to try on ties, said Allyson Lewis, The Tie Bar’s president and VP of merchandising, to GQ.
Observing that guys liked to see their shirts paired with the ties at the time of purchase, the company has decided to release a line of dress shirts.
It makes sense to buy ties and dress shirts together anyway, as few combinations in men’s style need to stick the matching landing quite so thoroughly.
The line of shirts will be 100% cotton, non-iron, and machine-washable, and will come in both standard and “trim” fits. They come in a range of classic patterns like gingham and materials like chambray, and retail for $55, or 3 for $140.
The shirts are the culmination of 18 months of development from The Tie Bar, who identified a gap in the market created by the trend towards more casual clothing.
The shirts will be on sale at the Chicago Tie Bar location, online, and at select Nordstrom stores. There will soon be a tool to visualise combinations of the shirts and the ties sold online.
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