The Surprising Reason Publishers Are Finally Saying Yes to Apple

Earlier this week, I asked what had changed in the standoff between Apple and magazine publishers, who want to sell subscriptions to iPad editions in the iTunes store but, until last week, weren’t prepared to accept Apple’s rules. Now I know.

It turns out that the publishers’ fear that Apple’s policies would deny them the consumer data they need to do business was unfounded. As often as not, to get the customer’s email’s name and email address, all you have to do is ask.

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