Social media transcends geography, and the sheer scale and diversity of audiences on the sites makes them tremendously important.
In a recent report from BI Intelligence, we compare the world’s largest social networks in two ways. First, we evaluate the biggest properties side-by-side in terms of total audience size. Then we analyse the markets where each has the most growth potential, and their demographics in terms of country-of-origin.
Here are some of the biggest surprises:
- YouTube ranks close behind Facebook for number of monthly active users (MAUs), for second-place worldwide.
- China’s Qzone is the third largest social network in the world.
- Three of the world’s top 10 social properties are messaging platforms: WhatsApp, LINE, and WeChat.
- Nearly 90% of Facebook users reside outside the U.S.
- About one-quarter of LinkedIn’s users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.
- Major social networks that are officially blocked in China still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.
- Asia-Pacific overall has more active social media users than any region, and several Southeast Asian markets are off the charts when it comes to mobile social media usage. Eighty-two per cent of Thai smartphone owners access social media daily on their phones.