The Surprising Facts About The Biggest Social Media Audiences Around The World

Social media transcends geography, and the sheer scale and diversity of audiences on the sites makes them tremendously important.

In a recent report from BI Intelligence, we compare the world’s largest social networks in two ways. First, we evaluate the biggest properties side-by-side in terms of total audience size. Then we analyse the markets where each has the most growth potential, and their demographics in terms of country-of-origin.

Here are some of the biggest surprises:

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In full, the report:

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