Photo: BI Intelligence
The US social gaming market will blow past $5.5 billion in 2015, according to a new report by BI Intelligence.The social games market, including smartphones, will more than double from last year, where we estimate it was $2 billion.
Here are some highlights from the report, which is available today to BI Intelligence subscribers:
- Social games will disrupt the traditional gaming industry, by turning gaming into a service and making it free-to-play.
- Social games will break into the mainstream, as new kinds of games appeal to new audiences beyond today’s, including hardcore gamers.
- Monetization will improve as more people pay and as social games advertising becomes valuable.
Beyond our estimates, the report includes an in-depth look at the trends in the market, an exclusive interview with two social gaming moguls, Mamba Nation founder Nicolas Gaume and IsCool Entertainment founder Mathieu Nouzareth, and a library of charts on our forecasts.
The full BI Intelligence report is available to BII members. Click here to sign up for a free 30-day trial →
Photo: Business Insider Intelligence