'The Sims 3' Is EA's Best PC Launch Ever

sims 3

Electronic Arts (ERTS) seems to have another hit on its hands: The company says it sold 1.4 million PC/Mac copies of The Sims 3 in its first week on the market, its best PC launch ever.

EA says its Sims 3 iPhone app also reached the no. 1 spot in Apple’s (AAPL) iPhone/iPod touch app store in 37 countries within two days of launch. In the U.S., it hit no. 1 after 18 hours and is still the top app.

So what does that all mean?

An industry source says a $40 wholesale price for the PC edition is a fair assumption, so that’s about $56 million in revenue there. And a week at the top of Apple’s paid iPhone app charts — with a rare $10 app, no less — could be hundreds of thousands of more revenue — maybe even $1 million. Plus in-game purchases, etc.

Not a life-altering event for EA, which is expected to pull in $4.3 billion of revenue this fiscal year, but a very nice launch.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.