Electronic Arts (ERTS) doesn’t have to buy companies to get hit games. They’ve got another one lined up for 2009: The next iteration of their wildly successful Sims franchise.
The game, which lets players create their own characters and watch them live out their lives in a fictional city, might seem quaint in a video game world dominated by sports simulations and ultraviolent shoot ’em ups. That may also be its appeal: EA says it has sold 98 million units of previous Sims titles.
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