The Apple Store, brainchild of former Apple retail chief and now JCPenney CEO Ron Johnson, is widely touted as a major step forward for brick-and-mortar retail.How does Apple make its retail stores breed such intense loyalty?
At its heart, it’s all about the customer experience.
Carmine Gallo, communications coach and author of “The Apple Experience: Secrets to Building Insanely Great Customer Loyalty,” has put together a fantastic presentation detailing the secrets of the Apple Store.
He gave us permission to run it here.
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