The Secret To Instagram's Success All Photo Startups Should Steal

One of the reasons Instagram took off like a rocket was because the app was mind-bendingly fast at uploading and streaming photos.

In a presentation last year, Instagram co-founder and lead engineer Mike Krieger showed off the secret to why Instagram is actually that fast.

Instagram actually starts uploading a photo even before you have selected a filter, whereas most photo apps begin uploading after the photo has been filtered or tagged.

Since then, Facebook bought Instagram for more than $1 billion.

Don’t Miss: Instagram Cofounder: Here’s How We Scaled Into A Billion Dollar Company [DECK]

instagram speed deck

Photo: Instagram

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at