After AOL yanked its ad schedule from Rush Limbaugh’s show this afternoon, Bonobos, Sears, and AllState Insurance all said they’re dropping Limbaugh as well, bringing the grand total of exiting advertisers to 12. (Strictly speaking, AllState isn’t boycotting—its ads only ran on Rush by accident.)
In a statement on its Facebook page, AOL said:
“At AOL one of our core values is that we act with integrity. We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.”
AOL is the 12th company to pull its media budget from the conservative talk show host. You can see the original list of advertisers here.
Listen to Limbaugh’s apology below:
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