The Rock returned to WWE RAW tonight to respond to the John Cena rap last week. Taking a page out of the TNA playbook, The Rock and Cena have taken their war to the world of social media and continue to hype the most anticipated WrestleMania match in five years that won’t be taking place at #27.
The return of The Rock is one of the most fascinating stories of the last several years. There is no doubt that The Rock has revitalized WWE business with a huge increase in RAW ratings and fan interest across the board in WrestleMania. The downside in all of this is that you now have an audience of millions buzzing about a match that has no chance of taking of place in the near future. There are a lot of false promises and innuendo being pushed that won’t be paying off for an audience that could turn angry when they realise they have been duped.
Don’t get me wrong, I am just as excited as the next guy to see The Rock back in the WWE. The Rock’s return promo was the best promo I have seen cut in wrestling since well, the last time The Rock appeared on television which was the SmackDown 10th anniversary special. The immediate returns have been awesome with RAW generating a 3.9 rating last week along with a huge buzz online about The Rock and WrestleMania.
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