The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet

For too long, e-commerce has been all about how fast a customer can get in and out of a site to complete a purchase. Immediate gratification has helped turn Amazon into a retail giant. But now, companies are trying a new approach — social commerce.

Social commerce is all about inspiration and product discovery. Sites like Pinterest, Wanelo, OpenSky, and others are more like digital catalogues or virtual malls where shoppers can browse and connect with people interested in the same products and brands. But entrepreneurs and retailers are anxious to transform that interest into sales.

In a new report from BI Intelligence, we analysed the most recent data and spoke to leaders in the social commerce space to understand how their companies are adding value at different stages of the retail and e-commerce process. To do so they’re building social networks around e-commerce platforms, partnering with brands, or otherwise transforming social commerce’s strengths in Pinterest-style digital window-shopping into a clear value proposition.

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Here’s how social commerce companies are driving sales:

In full, the report:

The report also includes an exclusive collection of eight charts and datasets, and a full-resolution version of our social commerce sales funnel graphic. Subscribers to BI Intelligence also have full access to our ongoing coverage of social commerce, including our May 2013 Social Commerce Report.

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