The Real Reason Steve Jobs Kept Repeating “It Just Works.” At WWDC

Amid all the big announcements at this year’s WWDC keynote, there was an undercurrent that was subtle, but important.

“It just works.” Steve Jobs kept saying this over and over again on stage. When Jobs does this,it’s never an accident. It’s a message.

And it’s a message that was underscored by another word. “Automatically.” Jobs must have said it a couple dozen times during the keynote.

So what is the message?

Click here to continue reading at TechCrunch…

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.

Tagged In

apple sai-us steve jobs